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AFROVOGUE

High fashion African models wearing avant-garde couture

12-Week Reality Fashion Competition

AFROVOGUE

Africa's premier 3-month reality fashion competition. 16 designers enter the Design House — only one will be crowned African Designer of the Year.

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How It Works

12 Weeks. One Crown.

Each week features a themed fashion challenge. Designers must conceptualize, sew, and present their creations on a weekly runway show.

1runway

A live runway show

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Judges' critiques

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Opening of public votes

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Eviction Night — one designer leaves each week

60%

Judges' Score

40%

Public Votes

Weekly Challenge Themes

Each week brings a new themed challenge, pushing designers to explore the depths of their cultural DNA.

Reimagining the opulence of ancient African kingdoms through modern luxury fabrics.
Week 2

Afro Royalty

Reimagining the opulence of ancient African kingdoms through modern luxury fabrics.

Translating oral traditions and mythologies into complex textiles and silhouettes.
Week 4

Tribal Folklore

Translating oral traditions and mythologies into complex textiles and silhouettes.

Celebrating the grandeur and diversity of African wedding traditions through couture.
Week 6

African Weddings

Celebrating the grandeur and diversity of African wedding traditions through couture.

The Design House

Where Designers Live, Create & Compete

Designers live together for 12 weeks in a fully equipped creative home. This builds emotional connection between contestants and the audience.

Bright high-end fashion design studio

The Creative Studio

Elegant lounge with minimalist African art pieces
Rows of fabrics in earthy terracotta and gold colors
Sewing machine on a dark wooden table
payments

Grand Prize

GHS 50,000 – 100,000

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Exposure

International Fashion School Scholarship

Plus magazine cover feature & fashion week travel.

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Equipment

Full Industrial Sewing Equipment Set

1-year brand partnership contract included.

The Crown Awaits the Boldest.

Beyond the financial reward, AFROVOGUE provides the ultimate platform to scale your brand. Our winner joins the elite circle of African visionaries defining global couture.

Your Voice Matters

Three Ways to Vote

Voting increases revenue, participation, and fan loyalty.

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Mobile Money (MoMo)

Vote using MTN MoMo, Vodafone Cash, or AirtelTigo Money. Dial *170# or *110# and follow the prompts to vote for your favorite designer.

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AFROVOGUE Website

Vote directly on the AFROVOGUE website. Create an account, browse the contestants, and cast your votes each week.

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Social Media Engagement

Engage on Instagram, TikTok, Twitter/X, and Facebook. Likes, shares, and comments contribute to a designer's popularity score.

Sponsorship

Power the Future of African Fashion

Join AFROVOGUE as a sponsor and put your brand at the heart of Africa's most exciting fashion movement. From the Design House to the Grand Finale, we create partnerships that deliver real impact.

Proudly Supported By

VOGUE
SHEIN
DSTV
CANAL+
MTN
AFROVOGUE | Africa's Premier Reality Fashion Competition